Katie Holmes for Bobbi Brown
Bobbi Brown Cosmetics announces Katie Holmes as the brand’s first-ever celebrity face.
Since it’s debuted at the Bergdorf Goodman under the name of Bobbi Brown essentials in 1991, Bobbi Brown’s cosmetics have become well known for its natural colours, powerful messages and personable image. Holmes represents the ‘Bobbi woman’ and all that the brand stands for. “Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.”
Maureen Case, President of Bobbi Brown Cosmetics is confident that the partnership will raise the brand’s profile amongst “strong, smart, powerful women”.
This partnership will first appear in spring 2013 print ads. Additionally, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang.