About us

Fluoro has grown to be a curator of information and a facilitator of stories in design and culture. Our readers are like friends who we look to to help us connect the dots and be part of our understanding of ever-changing codes in society today.

For over 25 years, founders and creative directors of strategic design agency HM, Nancy Bugeja and Miguel Valenzuela, founded Fluoro more than 10 years ago in Melbourne, Australia. Originating as a print publication, Fluoro fed the creative and curious spirit of HM’s design team. In its original manifestation Fluoro was produced biannually and became the ‘poster child’ for the very latest in Avant Garde printing methods. Early editions saw the design team experiment with techniques such as cold foiling and braille.

Fluoro quickly established itself as an expressive and experimental platform through which HM could connect with their fellow creative community. Fluoro’s devotion to covering remarkable people doing remarkable things saw the magazine amass a diverse and global following of like-minded individuals – technically creative people inspired by everything in design, past and future.

Reactivating in 2022 as the designers title, Fluoro aims to harness the evolution of publishing through digital and print whilst providing stakeholders and readers with a new direction in the ultimate human experience. 

Nancy Bugeja
Editor-In-Chief

Reactivation team

Editor-in-chief
Nancy Bugeja

Editor-at-large
John Saint Michel

Creative direction
Miguel Valenzuela

Design and tech teams
HM
Touch-Point
Brightspire