:: OUR STORY

fluoro is platform for remarkable people in design. We go to the heart of empowering and emotive design to hero stories of creativity, diversity and inclusion. We seek out what is next to bring new perspectives to our design conscious readers.

fluoro was founded in 2009 by design agency HM. (then housemouse), in Melbourne, Australia. Originating as a print publication, fluoro fed the creative and curious spirit of HM’s design team, led by Nancy Bugeja and Miguel Valenzuela. In its original manifestation fluoro was produced biannually and became the ‘poster child’ for the very latest in Avant Garde printing methods. Early editions saw the design team experiment with techniques such as cold foiling and braille.

fluoro quickly established itself as an expressive and experimental platform through which HM. could connect with their fellow creative community. fluoro’s devotion to covering remarkable people doing remarkable things saw the magazine amass a diverse and global following of like-minded individuals – technically creative people inspired, like HM, by everything ‘next’ in design.

Today fluoro exists as a digital publication capturing that ‘next’ in the most immediate of senses. Through its content fluoro celebrates stories of creativity, diversity and inclusion that encourage you to see differently, think deeply, and feel with new intensity.

Connect with the fluoro team at fluoro@hmgroup.com.au.