Emporio Armani: AW13
Kaleidoscopic patterns and flickering images feature in an abstract short film that showcases the Emporio Armani AW13 collection.
The one-minute video features snapshots of models wearing the AW13 collection interwoven with mirror images of the men’s and women’s garments. CGI techniques are used to overlay transparent images of the sky throughout sections of the film to portray a surreal and dreamlike world.
The choice to present the Emporio Armani AW13 collection in this medium reflects a growing trend for luxury brands to highlight their creativity and release their collections through film. The use of film adds further narrative to the collection, continuing to merge the disciplines of fashion and art and giving a greater experience of the brand.
