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Richard Avedon: Evoking Energy

“I have a white background. I have the person I’m interested in, and the thing that happens between us,” Richard Avedon. A new exhibition of the photographer’s work captures his ability to evoke energy from the models he worked with.

Avedon’s fashion images never conformed to the prevailing standard of models posed without emotion, aloof from the camera, and seemingly devoid of personality. Instead, he set models in action, provoking them to appear authoritative, extroverted, and confidently alive.

The exhibition titled ‘AVEDON: Women’ presents a selection of photographs from the 1960s and 1970s, that specifically focus on images of women in motion, a signature theme of Avedon’s fashion photography. Combining design, choreography, and verve, Avedon’s images established new benchmarks in the history of fashion photography.

Richard Avedon is one of the most influential photographers of the twentieth century and has worked for Harper’s Bazaar, Vogue and The New Yorker.

‘AVEDON: Women’ is on display from Friday 6 September until Saturday 26 October 2013 at Gagosian Gallery, London.

www.richardavedon.com

Wed 04 Sep 13

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Bill Blass – Cardin – Gagosian Gallery – Gisele Bündchen – Jean Shrimpton – London – Malgosia Bela – Photographer – Photography – Richard Avedon – United Kingdom

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Launch gallery
Veruschka, dress by Bill Blass, New York, January 1967. Photograph by Richard Avedon © The Richard Avedon Foundation. Malgosia Bela and Gisele Bündchen, dresses by Dior Couture, New York, March 2000. Photograph by Richard Avedon © The Richard Avedon Foundation.
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