Absolut Vodka: Glimmer
Over the years, Absolut Vodka has released a stunning range of limited edition bottles for the festive season. 2010 marks another bold leap for Absolut Vodka with the brand taking a dazzling step forward.
Absolut Vodka has re-worked the famous form of the Absolut Vodka bottle into a surface of glittering crystal-patterned glass, given the name Absolut Glimmer.
The release of Absolut Glimmer coincides with an exciting initiative from the brand designed to encourage consumers to ‘Make the Present Exceptional’, by celebrating and pursuing their secret passions.
“As the campaign mantra suggests, this year’s campaign is about seizing the moment and expressing your creativity…regardless of the confines of your regular day to day commitments”, said Kris Powell, Absolut Glimmer Senior Brand Manager, Pernod Ricard Australia.
The limited edition Absolut Glimmer will be available from November 2010 in leading liquor outlets for the special recommended promotional price of AUD$40.00. While stocks last.
