Y-3 in Hypercolour
Hyper-colourful designs formed the basis of Y-3’s SS14 collection ‘Meaningless Excitement’ – a collaboration with Peter Saville that was inspired by digital noise.
The title is both a critique and celebration of the heights and depths of Internet culture. On the New York Fashion Week runway this was established in the show’s acid-bright prints and distorted slogans, which swirled across sleek, paired-down clothing for men and women.
Saville found inspiration for the collection in the vastness of the Internet, culling images and words from online forums, social media and personal blogging platforms. He then cropped, painted, and warped these materials into an authorless and strangely beautiful mix, which Y-3 blasted across classically American styles deconstructed through Japanese tailoring.
The collection blended the strictness and elegance of Japanese tailoring with sartorial icons of Americana like the sweatshirt, the cargo pant, and the jumpsuit. A trio of breathtaking couture-style gowns in Yohji Yamamoto’s classic style were also featured.
