Christopher Bailey: Transitions
Christopher Bailey is to be appointed to the position of Chief Creative and Chief Executive Officer at Burberry.
The move will see him continue to work on the creative aspects of the brand, including product design and development, creative marketing, store design, consumer technology and digital innovation, while also expanding the brand’s business strategy.
Bailey has been at Burberry since 2001 and Chief Creative Officer for the past six years. Current Chief Executive Officer Angela Ahrendts will step down by mid-2014 to take up a new position with Apple.
