Maison Martin Margiela: White

White. A colour central to the aesthetic of Maison Martin Margiela. Referencing white as a blank canvas, the colour has ties with the notion of anonymity, something that is intrinsic to the brand.

Maison Martin Margiela boutiques worldwide are traditionally designed in complete white. The neutral and somewhat clinical aesthetic is carried across to the uniforms of their staff, who wear white lab coats. Artist installations, such as the work of French Artist Baptiste Debombourg, remain consistent with the brand’s raw interior.

Details down to the labelling of Maison Martin Margiela’s clothing are consistent with the aesthetic, with a white rectangle holdibng a circled number to indicate the item’s collection. A recent collaboration with Converse saw the brand coat a series of limited edition sneakers with a layer of white paint.

Maison Martin Margiela will present their AW14/15 Menswear collection during Paris Fashion Week on Friday 17 January 2014 at 11am CET.

www.maisonmartinmargiela.com

This post forms part of fluoro’s coverage of the Menswear AW14/15 collections at Paris Fashion Week. Connect with fluoro to stay informed directly from the event via  Twitter Facebook and  Instagram  (@fluoro_Official).

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