adidas Originals and The Farm Company
adidas Originals meets Brazil’s The Farm Company, in an exclusive collaboration that captures the energy of Rio de Janeiro, Brazil.
Taking iconic styles from adidas Originals’ rich heritage and reworking them through a series of The Farm Company’s signature prints, the collaboration blurs the lines between sport and street style in an explosion of colour. The result is an exclusive collection of feminine pieces that evoke the adidas Originals lifestyle with artistic prints developed by The Farm Company.
Translating the global energy and anticipation as the world turns towards Brazil with fresh eyes this year for the World Cup, The Farm Company have developed a range of four kaleidoscopic prints. The prints highlight the capital of Rio de Janeiro through playful imaginings of indigenous flora and fauna.
A vibrant array of floral motifs compliments iconic adidas Originals styles, with the prints also extending across to accessories. An adidas Originals classic since the 1970’s, the Gazelle sneaker, gets a makeover in this collaboration.
The collaborative SS14 collection between adidas Originals and The Farm Company will be available from adidas Originals stores and online from Tuesday 1 April 2014.
www.adidas.com
www.farmrio.com/br
—