My Burberry
Burberry has launched My Burberry, a new timeless fragrance for women.
Created by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat. Inspired by a London garden after the rain, the scent is the ultimate expression of the brand’s past, present and future.
“My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way”
Burberry’s bespoke, personalised experience breaks new ground with the launch of this fragrance. Customers are able to physically personalise their My Burberry bottle with up to three initials through a monogramming service available on Burberry.com and selected Burberry and wholesale stores.
The glass bottle, based on the same design principles and craftsmanship as the Burberry trench coat, features a hand-tied ribbon knot made from English-woven gabardine honouring the trench coat fabric, and a horn-effect cap reminiscent of the buttons.
The campaign for the fragrance celebrates two longstanding Burberry models British icons Kate Moss and Cara Delevingne who are shot by Mario Testino wearing their Burberry Heritage trench coats.
The fragrance is now available globally.
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