Chanel N°5: The One That I Want
Chanel has officially released their short film for the latest N°5 campaign titled The One That I Want. fluoro viewed the film last week as part of an exclusive Australian screening.
The film stars Gisele Bündchen and has been directed by Baz Luhrmann. Like the N°5 women who have gone before her — Marilyn Monroe, Catherine Deneuve, Carole Bouquet and Nicole Kidman — Bündchen is emblematic of her time. Model, actress, mother, philanthropist, and businesswoman, she is one of the most dynamic women of the decade.
In this new chapter, the story of N°5 is told in a way that goes beyond the fragrance itself. Ten years ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the N°5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything — herself, family, career, and love.
The film is supported by American musician Lo-Fang’s track You’re The One That I Want. The track has been taken from his debut album titled Blue Film. Luhrmann’s strong connection to the world of music, so evident in his feature films, is reflected in his choice of Lo-Fang cover. With no words or dialogue in the film, the music is not an accompaniment; it is its backbone.
Chanel N°5 was created in 1921 when Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that reflected her vision of modern femininity.
Stay tuned to fluoro as we delve into the design elements and history of this iconic fragrance.
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