Nike Breathe Collection: Image Series Launches
Step out of the concrete jungle and into an eternal summer with the release of an image series that celebrates the new Nike Breathe Collection. fluoro has teamed up with Nike to help curate this new summer footwear collection with an exclusive image series, launching today.
Captured in the urban world against a vibrant scene, colourways representative of Brazil influenced the Collection and were applied to three iconic Nike styles, which take centre stage in this image series. Each colourway and Nike style are further enhanced with the direction of each shot. Matildas star Kyah Simon and a local model, were selected to represent the energy of the Collection in a fresh and energetic way. A selection of Nike sportswear is worn to compliment.
The essence of the Brazilian lifestyle, landscape and warm climate also influenced the Collection and the foundation of the image series. Conceptualised by full-service agency HM. for fluoro, the scene created is one taken from the streets Brazil and provides the feeling of an escape from the concrete jungle with each and every step taken along the hard streets and sidewalks of any city.
The Nike Breathe Collection is composed of a series of footwear that is both light and breathable and permits the wearer to adopt an on-the-go lifestyle, while staying cool in the warmer climate. The wearer is stylishly able to move from beach to city with ease. Three iconic Nike styles were used with the inspiration of the vibrant colourways of Brazil into the Nike Air Max Lunar1, the Nike Air Max 1 and the Roshe Run. Click here for more information on the Nike Breathe Collection.
Stay tuned for Nike Breathe Collection: The Shoot where we take you behind-the-scenes and show you the making of this memorable image series.
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