São Paulo Fashion Week AW15: Wrap Up
Today marks the end of São Paulo Fashion Week (SPFW) AW15 collections, as series of domestic and international designers showcased their designs to a theme fuelled by Brazil’s increasing appetite for fashion and high-end brands.
Known as Latin America’s most prominent fashion week, SPFW was this season set up around a scenography developed by Architect Marko Brajovic, with inspiration for the design coming from the Bauhaus Movement and its goal to bridge the gap between art and industry.
Highlights of the week include the futuristic collection from designer Gloria Coehlo, who incorporated form and structure as the basis behind her designs. She presented her side of innovation with experimental cuts, using diverse and crossed materials with the use of plastic and various fabrics.
Alexandre Herchcovitch has always pushed the boundaries of fashion, and his AW15 collection was no exception. He played on the colour and vibrancy of winter in the fabric he used and the stylishly designed jackets and garments that changed from darker, winter colours to vibrant colours and styles.
Gisele Bündchen lit up the catwalk to once again showcase new fashion from Colcci as the first face on the runway for his collection. Colcci used a diverse array of fabrics from tweed, denim to suede, for all models, both male and female, as they showcased his work on the second day of the event.
The runway this season was used as an extension of empowering not only innovation but to also highlight the insatiable appetite in Brazil for fashion. There was perhaps nothing more prevalent to this central theme then when Stella McCartney and Donatella Versace presented their collections specifically catered to the Brazilian market.
In Versace’s exclusive one-off collection for Brazilian store Riachuelo, Brazilian-born model Adriana Lima, took centre stage on the catwalk as the centrepiece for the Italian designer’s work. The colourful use of fabrics and design in Versace’s collection played on the theme of Brazilian sleek style by using cross patterns and geometric designs to give the winter feel in a warm country. Versace’s collection will be exclusive to the 220 stores owned by Riachuelo and its more than 20 million clients.
McCartney’s collection, the second collection she has produced exclusively for the Brazilian market, was presented ‘In Conversation’ at SPFW. This collection was produced for international chain C&A, as a result of her success from her 2011 collection. Her new collection looked to embody the cool and sexy style of Brazilian women, while also focusing on the idea of “fast fashion” that is both affordable and not only focused on luxury, but also comfort.
More than a million people visited SPFW AW15, compared to the 100,000 from its humble beginnings in 1996 as Morumbi Fashion Brazil. The growth gives just an indication of the focus on fashion in Brazil.
SPFW will return in 2015 with its Spring Summer edition beginning on Monday 31 March.
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