São Paulo Fashion Week: Ready to Wear Summer 2016
São Paulo, Brazil is getting ready for the 2016 Summer Ready to Wear season.
The upcoming fashion week will mark the 39th edition of Latin America’s leading fashion event, set to take place at Candido Portinari Park, from Monday 13 April – Friday 17 April 2015.
São Paulo Fashion Week has gained a distinct reputation for bringing fresh, cultural design from the Brazilian fashion world to the forefront, and this season is no different and is expected to bring another vibrant, cultured essence into the fashion world. We offer you our picks for the fashion week as well as an insight into the designers. Our picks for the season include:
Monday 13 April
– Cavalera 8:30pm (BRT)
Tuesday 14 April
– Osklen 11:30am (BRT)
Wednesday 15 April
– Ronaldo Fraga 3:00pm (BRT)
– João Pimenta 7:00pm (BRT)
Friday 17 April
– Amapô 7:00pm (BRT)
The designers all stand out in their vibrancy and cultural styles. Cavalera has become an icon of avant-garde fashion in Brazil. Created in 1995 by Alberto Hiar and musician Igor Cavalera, former drummer of Sepultura the brand is known for reinventing itself every season. Favoured across the country, the brand’s strength is their animated cotton tees expressing Brazilian humour and their innovative jeans garments with distinguished features.
Osklen, on the other hand, is known for a more composed style with collections inspired by art, nature and architecture. Osklen’s designs revolve around form, function and structure in a harmonic contrast between urban culture and nature as well as organic and technological features.
In a contrasting manner Ronaldo Fraga has been capturing the essence of Brazil with bright coloured, cultural collections for more than 18 years. By expressing Brazil’s culture in every aspect of his designs from the fabrics and patterns to the design, Fraga has become one of Brazil’s most renowned fashion designers.
Experimenting with street wear and tailoring João Pimenta celebrated a decade of runways in 2015. Bringing personality and soul into fashion he finds alternatives for the man of today from a women’s closet. Another characteristic trait of his fashion is the references to Brazil’s social contrast, specifically that of the rich and poor.
The final of our picks, Amapô, is know for creating energetic designs that are bright, loud and fun. Considering fashion a work of art, Amapô brings in a mixture of elements from the surf universe, hippies, skate scene, indie, electronic, emo to hardcore music.
Stay tuned to fluoro for more from São Paulo.
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